At the risk of sounding like a broken record, I always love learning about new, local products that I can share with you all. Connecting with these local makers is by far my favorite thing about this blog. The latest company I’m adding to the list is St. Louis-based JORD Watches. JORD, Sweedish for “earth or soil,” specializes in making unique watches out of natural materials, primarily wood.  Zebra wood, Sandalwood, Koa and Bamboo are just a few of the types used in their watches. And as such, each watch takes on its own hue and feel, based on the type of wood used in its production.

Evidence of the company’s St. Louis roots are found in the name of their timepieces, every one being named after a street or area in St. Louis- Fieldcrest and Delmar are just two such names. I choose their Ebony and Gold Frankie series (see it here). It’s chunky and bold and the perfect compliment to my Fall wardrobe. The watch is much lighter than others I’ve worn, presumably because of the material, but still feels sturdy on my wrist.

I especially love one of JORD’s core values and a key philosophy of the brand. Their website reads, “The value of a watch is not in being able to tell how much time has passed, but in being aware of the need to make that time count. Moments are bigger than minutes and your watch should tell more than time.” An idea I’d like to remember when I glance down to check the time because I’m hurrying to get my kids to school, or to the gym on time, or to fit in one more errand before I have to run carpool. It’s moments, not minutes…

Like what you see? Enter to receive a $75 e-gift code towards any JORD watch by clicking here. Submit your name and e-mail address and you’ll be automatically entered in the contest. Just for participating, you’ll receive a $20 e-gift card toward a JORD watch. Enter soon because the contest will close on 9/25 at 11:59 pm CST. Both the $75 and the $20 codes will expire on 1/31/2017.

Wooden Watch Review