I first stumbled upon NY – based label, WHiT on Gilt a few years ago. Maybe it’s me, but I assume if something is on Gilt, it must be past it’s prime or old news. I am sure that’s wrong, but it’s the way I think. I had forgotten about the label until I saw it popping back up in Anthropologie last season, thereby proving my Gilt theory all wrong! It’s designed in NY by Whitney Pozgay, who got her start at Kate Spade before becoming head women’s designer at Steven Allen and then striking it out on her own in 2010. I think it’s the fresh silhouettes, feminine details and easy cotton fabrics that have m’heart. Here are some of the items on my Whit Wish list:

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That grey one shoulder dress at top right especially makes me swoon!