a birthday celebration



St. Louis readers! Today I’m partnering with Soft Surroundings, a St. Louis based women’s clothing line that’s celebrating their 11th birthday in November. The first store opened right down the street from my house this month in 2005 and today they have over 35 stores throughout the country. To celebrate and honor their St. Louis roots (the company is still headquartered in St. Louis), they’ve asked people in the community to share their favorite spots around town while wearing a favorite item from their store.  So without further ado, here I am in the Delmar Loop (a favorite street of mine in St. Louis), wearing the Soft Surroundings’ Cosette Sweater. I chose this top because of the length…I’m always looking for a top that covers my bum while wearing leggings in the Fall and this one fits the bill.

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this boutique is OSO hip



Above: Groceries Apparel tank and Elemente Clemente crops, both from OSO: a style lab.

Walk thru the doors of OSO: a style lab and you’ll get a bit of a fashion tutorial. And by that I mean that owners Jen Rieger and Chris Rubin de la Borbolla pride themselves in sourcing small, unique, and (sometimes) local labels for their new store in the heart of University City’s Delmar Loop. The duo know their products inside and out and are more than willing to tell you about the history of a brand or how an item wound up on their shelves. I always feel a little wiser and more inspired after hearing them talk.

The store feels more like something you’d find in Brooklyn or Shoreditch, rather than St. Louis, MO.  There are graphic tees from Love Nail Tree, vintage-esque items from L’ecole desFemmes, and great staples from Suki and Solaine.  St. Louis designers Trang Nyugen and Victrola also have rack space, as does (St. Louis-born eye wear designer) Neil Bardon’s line, St. Rita Parlor.


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