New Boutique Opens in Mid-Town

Every gal with an unruly shopping habit can relate to the story of Sarah-Marie Land, owner of the new St. Louis boutique, The Golden Fig, a curated collection of new and pre-loved women’s clothing. Situated on the corner of Olive and N. Cardinal, Land opened The Golden Fig to give credence and purpose to her shopping habit, specifically her knack for finding incredible deals.

Let me explain. Land’s business model is unique in the sense that she sources her inventory from places accessible to you or I –  think eBay, Nordstrom Rack, garage sales, etc. – but scores them at such rock-bottom prices that she can still sell them at a huge discount AND turn a profit. So like a resale or consignment boutique there is only one of everything- no size or color runs here – but unlike most resale shops, over half of Land’s inventory is “new with tags.”image1-2image1

Inside The Golden Fig, located in St. Louis’ mid-town neighborhood.

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Not Your Momma’s Mister Guy

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If you live in St. Louis, you’ve heard of Mister Guy and their fashionable women’s sidekick, Mister Guy Women’s. For you non- St. Louis readers, it’s an upscale boutique in an affluent suburb of St. Louis, which (confession) I had never shopped because it seemed more like a place my mom would go to buy conservative mom clothes (sorry, Mom). But after crossing the threshold last week to shop their spring and summer collections, I realized all my assumptions could not have been more off base.

They carry a ton of brands that I love. Michael Stars, Milly, and Autumn Cashmere to name only a few. There’s jewelry, shoes, bags, dressy clothes, casual outfits … truly a one stop shop! While I was there, they were also having an Elie Tahari trunk show, which, if you haven’t seen his stuff lately you are missing out. It’s got great lace detail and wonderful silhouettes, that run the gamut from crops to mini skirts to palazzo pants. There really was something for everyone!

While the Elie Tahari Trunk show ended last week, trunk shows are a staple at Mister Guy, with new brands always stopping in to show their new wares. In fact, later this week (May 4, 5, and 6th to be exact) they’re hosting a trunk show for the Italian luxury brand, Peserico. Details are here.

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Here are a few of the items I found and styled. That black and white striped Milly midi skirt I’ve been evening for ages (above). It didn’t disappoint! Perfect for a summer wedding. I also love Milly’s striped cropped sweater (below). It has a vintage-y vibe with those muted colors and is great with high rise denim and ankle boots.

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